In Kix We Trust Logo

CLIENT:

In Kix We Trust - Sneaker Enthusiast Group

THE ASK:

Consult on main logo for the group as well as come up with a alternate logo/graphic to be used with social media.

MY ROLE:

Consult on various aspects of the main logo in terms of balance, readability, shape, and layout.

For the social graphic, I started with the shape of the shoe in the main logo. It made sense to me to make "Kix", the word for shoe, in the shape of a shoe. The letters already somewhat conform to that shape anyways. To achieve this, I outlined the font and masked the individual pieces.

SOFTWARE USED:

Adobe Illustrator