Wheel Cover Packaging
CLIENT:
Marklyn Group Inc & Canadian TireTHE ASK:
Create a new look for Marklyn wheel cover packaging under the brand DriveStyle. This package must feature an eye catching colour that will stand out from the traditional wheel cover packaging (blue) and solve customer buying issues. Box must clearly display the wheel cover size and help customers distinguish what size they will need. Packaging should also highlight on the front, what makes this product different from every other wheel cover on the shelf.MY ROLE:
Design branding, create artwork, and design window shape and placement. Find creative ways to address customer issues and highlight key features. The vertical yellow bar on the front of this package was key, it highlighted all the important information for the customer right away while being eye catching. Large numbers representing the size and number of covers included make it easy to see what you are getting. As well a large window showing off the style of the cover. Sizing and wheel cover style is featured on all panels so that it may be merchandised in any direction. Icons on the front quickly and visually represent key features.Pointing around to the side of the package there is a clear guideline educating customers on how to tell what size they will need. As a result, this should help reduce returns.