NEW Aqualitz Packaging Designs

CLIENT:
Marklyn Group Inc & West Marine
THE ASK:
Create a new, higher end look for the Aqualitz brand moving packaging away from rectangular boxes and into something more eye catching and exciting. If cost was no object, what cold we do?
MY ROLE:
I came up with several package designs that would suit the variety of products that Marklyn would present to West Marine. Some packages included special features like rigid materials, windows, special shapes, and false tops to help show the product use.

The art department was also tasked with creating new artwork to go with the updated packaging. To view the design I submitted, click button below.

SOFTWARE USED:
Adobe Illustrator

Concept Flush Out