Helley Hansen Display Ads
CLIENT:
None. Designed this just for fun!
THE ASK:
Create a cohesive set of display ads that highlight one product.
MY ROLE:
This project, as always, started with research on what Helley Hansen has done previously for display ads to ensure I would be keeping with their branding and overall style. To do something different, I decided to focus on one particular product: their Oden 9 Worlds jacket as I was able to find sufficient photography to pull this off.
First thing's first, nailing down the layout of the logo and text, to go with ads that they have done previously. Next, finding the font used would help ensure the overall consistency. To help tie it all together, a stock background was selected that would help highlight the message. From there, for the most part all that was left was to cut out the jacket from existing photographs and place it appropriately onto the layout.